How RFM Scoring Can Illuminate Your Most Promising Prospects

Hear from Marianne — a globally recognized leader in donor modeling and data mining — as she breaks down how RFM scoring can illuminate your most promising prospects across Major Gifts, Planned Giving, Annual Giving, Engagement, and Membership......

 

 

 

 

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Welcome to California Advancement Researchers Association

The California Advancement Researchers Association is the largest single state chapter of the Association of Professional Researchers for Advancement (APRA), an international professional association of development research and information management professionals.

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2026 PRESIDENT'S LETTER

Hi!

If you’re anything like me, new year = new planner = new goals (or maybe the same ones from last year). If expanding your network or building on your skills is on your list, here are some “hidden features” of your CARA membership that may get you closer in 2026:

Read the Full Letter

PLEASE RENEW YOUR MEMBERSHIP!

CARA thrives off engaged members who build and utilize our resources. We're grateful for your continued involvement in this community.

To renew please click HERE!

CALL FOR SPEAKERS!

Do you want to share your expertise with other industry professionals
and grow your network?

Click here to sign-up today to be a speaker for one of our events or to present a webinar!

Our Sponsors

Click here to learn more about sponsorship opportunities with our chapter.